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His entire business was destroyed, but he managed to re-establish the business, set up a new workshop on 1 Rue Scribe, in central Paris, and the business grew even bigger than it was before the war. The Franco-Prussian War from 1870-1872 made for a setback in Louis Vuitton’s career. To overcome this Louis started using beige and brown stripes in his designs, a big change from the “old” grey. In 1859, Louis was able to expand his business with a second, bigger workshop in Asnieres, a village outside of Paris.īecause of the popularity of all Louis Vuitton designs, the company suffered from plagiarism a lot. This was revolutionary for the time, because this made is possible for the trunks to be stacked unlike the “normal” rounded topped trunks. In 1858, the business gained even more popularity with the introduction of rectangular trunks. He, for example, started using canvas instead of leather, which made the trunks waterproof and very durable. With his own workshop he started making his own creations and designs. The sign outside of Louis Vuitton’s very first workshop read: “Securely packs the most fragile objects. This first shop was located on 4 Rue Neuve-des-Capucines in Paris, France, and marks the official start of Louis Vuitton as a business. The same year, he left Monsieur Maréchal to open his own box-making and packing workshop in Paris. In 1854, he married Clemence-Emilie Parriaux, with whom he later started a family.
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Louis Vuitton and factory workers 1888 - by LVMH This was the entry into an entire new clientele of the royal and elite, so business was going great for Louis Vuitton. When in 1852 Napoleon III gained the title of Emperor of France, his wife, Eugenie de Montijo, hired Louis Vuitton as her personal box-maker and packer. Quickly Louis gained a reputation as being one of the best in this field. Finally arriving in Paris, he was 16 years old, and soon got the opportunity to apprentice at the successful box-making and packing workshop of Monsieur Maréchal, where he ended up working for 17 years.
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He travelled 470 kilometers (293 miles) by foot, taking jobs along the way to keep himself alive. In the Spring of 1935, at only 13, Louis started his two years long journey of traveling to Paris. The story is that his new stepmother wasn’t a very nice person, and that she is one of the reasons Louis decided to leave his hometown. When Louis was 10 years old, his mother passed away and his father soon remarried. Louis Vuitton was born into a working-class family his father was a farmer and his mother a milliner. The history of one of the most iconic luxury brands.īeing the second oldest luxury brand that is still operating today, it’s no surprise that Louis Vuitton has been one of the most valuable luxury brands in the world for decades.The story of Louis Vuitton started almost two centuries ago, when the founder was born in 1821 in a small village in the east of France, called Anchay.